We’ve put together a few tips on how to grow your business during a pandemic:

• 1. Have a strong online presence. Mainly 5-star reviews. When potential customers search your company on Google they will see your business is reputable and they can seek comfort in knowing others have found success through your business. Other options include signing up to multiple social media platforms such as Instagram and Pinterest (these two platforms drive the most traffic to your website if you use them correctly.)
• 2. Host virtual events. Keep your customers engaged when they need it most. Since in-person events have suddenly come to a screeching holt – give your customers and followers some entertainment and useful information by hosting online virtual events. This will keep your company in the back of their minds when they need you again when they return to ‘normal’ times. This virtual event can be in the form of an Instagram live, an IGTV on Instagram, a Zoom presentation, a live YouTube video, the possibilities are endless.

• 3. Implement a review management system. Organic reviews would be the best option. You can automate them through the Amazeful platform – an online reputation management tool that allows you to automate the review process for your business. It makes the process easy for your existing customers to leave a review by using automated technology and customisable invitations. 
• 4. Prioritise positive reviews. Studies that show 94% of people look at reviews of a business before they make a decision online. Positive reviews will generate more traffic flow and increase your sales over time. You can check out Amazeful here for an easy way to automate your review process.

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It can become very expensive for businesses to execute paid advertising. There are multiple other avenues you can explore when it comes to advertising your business. We’ve put together 6 ways you can market your business without paid advertising.

1. Selling through video content

Selling through video content is one of the most effective ways to sell to the younger generation (under 40’s). Studies have shown that people in this age category spend 100 minutes a day watching video content per day. This is a huge opportunity for marketing your business as long as your video grabs their attention and gives them a reason to keep watching. The main platforms displaying video content are YouTube, TikTok, and Instagram.

2. Increasing your social media presence

Having a social media account for all the popular platforms is the best way to really get your brand noticed. Having the same social tag for all of your accounts also helps your audience identify your business. Increasing your social media presence is essential in order to gain the attention of your target audience and being able to connect with them organically and gain your trust.

3. Using email marketing to gain leads

Email marketing is a great form of marketing if you don’t want the big corporations controlling who can and can’t see your content on a regular basis. For example, Instagram’s algorithm changes quite often and if you rely solely on Instagram for your leads and they shut down (touch wood they don’t!) then you’ll have no audience of your own. This is why you should be implementing email marketing for those just-in-case situations that could potentially cost you your entire business income.

4. Boosting your Google rankings through SEO

A good Search Engine Optimisation (SEO) strategy will allow you to connect more with your target audience and will lead to increased website traffic and organic visibility. The first Google listing receives 33% of all search traffic so I’d definitely recommend implementing an SEO strategy into your business.

5. Writing optimized blog posts

Optimizing your blog posts consists of a lot more factors than you might think. Make your blog clickable by including a catchy title or headline that will intrigue your reader. Keep the paragraphs short (like this blog you’re reading now.) Also, you should be adding links when necessary but make sure to not overdo it otherwise you’ll seem too “salesy” and people will begin to not trust you and your opinions. Writing an optimized blog post tells Google that you have a specific audience you want to attract and a niche topic.

6. Encouraging happy customers to share their experiences through reviews

There’s no better marketing than an honest review from a previous customer. Having positive reviews is the best way to grow your customer base and excel in the online space as a business. Here at Amazeful, we thrive on knowing that our platform is growing businesses every day. We automate the review process by sending gentle reminders to your customers to leave a review. If the review is positive with a high rating it will go directly to the site of your choosing, and if the review is negative it will send a private message to you so your online reputation doesn’t get damaged and you can fix the issue offline. More positive reviews essentially mean more clients for your business which then leads to more sales and continual growth for your business. This process encourages your happy customers to leave positive reviews for your business.

To learn more about our services, visit our website here or call us on 0478 486 878

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Starting a business can be exhilarating and fun at the best of times but it can also be very overwhelming if you don’t have the right measures in place. We’ve put together 3 essential tips to help you kickstart your business.

1. Do your research.

Ensure that you have something unique to bring to the table to set yourself apart from your competitors. Research your niche and identify what your target market is really looking for and find a way to provide that for them. Make sure your product or service is actually in demand and there are people out there willing to pay for it. Also have a look at what your competitors are doing – how can you do it differently or better?

2. Automate as many things as you can.

As a business owner you’re going to find that time is your most valuable asset. If you can automate 50% of your tasks, you’re setting yourself up for success. A business takes a lot of time and effort to set up and even more time to sustain. The Amazeful platform is all about setting you up to have a successful business through your customer reviews. 

3. Network.

Networking may sound scary at first but trust me when I say this, you’re going to want connections. Connect with local entrepreneurs and business owners in the area. Almost every successful business owner loves to talk about themselves so ask questions, listen and learn – remember their business knowledge is super important to you at this stage. Connections through networking is why most business owners are successful today. 

And an extra tip for you..

4. Carry your business card EVERYWHERE.

You’ll never know who you’re going to bump into on your weekly grocery run or that trip to the coffee shop so always be prepared and have a few business cards on hand!

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